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Ajwi yyc

AJWI YYC is a premium confectionery brand created to elevate the gifting experience through thoughtful design. The identity system blends cultural influence with contemporary minimalism, resulting in a cohesive visual language that extends across the packaging, website, photography, and supporting brand assets.

Client
‍Ajwi yyc
‍
Industry
‍Confectionery
‍
Scope‍
Identity System
Typography System
Color System
Iconography
Packaging Design
Web Design
Web Development

Ajwi YYC brand identity logo with custom typography and palm tree symbol.
Green palm tree icon with curved leaves.

Color

The palette draws from natural ingredients, using earth tones, warm neutrals, and restrained accents to reinforce flavor, quality, and recognition.
Color set board showing a misty tropical lagoon with palm trees and turquoise water, paired with a green swirl mark and fresh green color palette.Color set board showing a cream-filled biscuit cube suspended above a glossy chocolate ripple, with a beige swirl mark and warm brown color palette.

Typography

Poppins provides a warm geometric voice. A balanced type scale supports product storytelling, ecommerce experiences, and a refined brand presence.
Typography system board showing Poppins type samples, font description, display, heading, body, and weight examples for the Ajwi YYC identity.

Iconography

Iconography creates a consistent visual system for brand moments, product details, commerce actions, and interface controls.
Iconography system board showing Ajwi YYC brand, product, commerce, interface, and social icons arranged as a refined visual system.

Photography

Photography defines the product experience through texture, detail, composition, and intentional presentation.
Photography system board showing six isolated Ajwi YYC filled date products arranged in a clean two-column photography layout.

Packaging

Custom packaging translates Ajwi YYC into a physical experience through structure, restraint, and considered material details.
Ajwi yyc packaging system board showing gift box overview, package structure, front and side dimensions, and construction details on a clean white layout.
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